Gone are the days when sponsors stick a logo on the side of a race car and hope for the best. At South Coast Motor Racing we are interested in our partner’s financial returns. Naturally, we hope that our partners see us as part of the South Coast Community worth supporting but we also have a clear approach to delivering value for our partners.

Join our high-performance culture

We want our partners to understand how lessons from high-performance motor-racing apply to the world of business and how applying racing strategies can enhance business performance. Racing cars are all prototypes in a state of constant change and we believe that we can help our partners to manage this change.

Your south coast customers are our target audience

Our primary market is people of the South Coast and we will be building our supporter base through social media and other networks. We want South Coast people to feel and be involved in our venture and journey and this will create opportunities for partner customer acquisition strategies.

Brand visibility

Our partners brands will of course be present in all aspects of our marketing materials from our website, social media channels and event displays. Naturally, partner logos will be present on the car itself.

Promotion

The core of our social media strategy is engaging content and we will be looking to embed sponsors into this social media content. As part of the Shannon’s Speed Series we will be exposing partner brands on National Television and global streaming services as well as the multitude of motorsport promotional channels that we have access to. All sponsors receive a framed South Coast Motor Racing print for display at their premises.

Partner engagement

We will be providing our partners, and their partners, access to racing and hospitality events around the Shannons speed series.

Customer acquisition

Clearly increasing sales in the primary goal for most businesses and so in addition to the other areas we can help our partners with specific customer acquisition opportunities.

Events

In addition to the race events themselves, SCMR will be staging sponsor events up and down the South Coast from Wollongong to Eden where we will be displaying the car, engaging with the public, offering simulator sessions and providing partners with opportunities to showcase their products and services and communicate with their target markets.

Partner team development

We want to help our partner’s teams benefit from our wealth of experience and understand how insights into the competitive world of high-performance racing can create insights into their own performance. We will be offering presentations in this for partner team off-site meetings as well as engaging on specific team development activities. And for larger sponsors we will offering a ride in our actual race car, perhaps as part of a staff incentive scheme.